Bijnore Cluster

With around 7000 looms and 13000 weavers operating here, Bijnore cluster is the prime nucleus for products like Duster cloths, Home furnishing, and Dress materials. The Bijnore handloom cluster is stretched across a length of 60 km and breadth of 40 km. About 20% of the total production is supplied to Delhi based exporters like Fab India, All India Handloom Board & other major exporters through middle-men. The rest is sold in the domestic market at Naogaon, Sadat, Nahtore, Sheohara, Dhampur and Kath etc.

Fibre2fashion.com had an exclusive interview with Mr. Raman Shiv Kumar, CDP Officer of Bijnore Handloom Cluster, in which he threw light on Initiatives of Government by saying that, The IHCDP is being implemented in 20 handloom clusters across the country. This is a project of DCHL and started in the year 2006. Various implementing agencies have been appointed by DCHL for implementing this project. At the first instance an extensive baseline survey was conducted in all these clusters by the individual implementing agencies. This was followed by SWOT analysis based on which action plans are prepared for each cluster. The government has allocated rupees two crore for each cluster. The implementing agency gets the action plan approved by the APEX committee and the funds are sanctioned accordingly. This is a four year project and every year a fresh action plan is prepared and implemented. The important elements of the action plan are Marketing, Design development, and training, Technology up gradation, Infrastructure development and strengthening of association."

The weavers are taken to various tours to make them learn to work in groups. Trips to textiles fairs give them a detailed idea of variety of fabrics and products in the market, lot of finished products are developed from existing fabrics, and new fabrics & designs are also developed from which finished products are developed again. The weavers took part in various retail exhibitions where these products were displayed and sold. There was a good response for these products. The weavers participated in more number of exhibitions in various metros and their product knowledge and understanding of market requirement developed. The fabrics when converted into finished products attracted many bulk buyers during the exhibitions, which resulted in getting bulk orders.

Talking about the facilities provided to the weavers Mr. Raman Shiv Kumar says,"There has been development of Common Facility center with facilities like Information center with internet, Show rooms, yarn depot, Testing laboratories and pilot production units. Modern Dye house for yarn dyeing with latest Cabinet dyeing machines, Boiler, Gensests and other equipments, exposure visits to various textile production centers, participation in National and International Textile Expos are some important steps taken for the weavers betterment."

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