Adapting with time and tide is what Kurinjipadi cluster has shown for others to follow. Kurinjipadi handloom cluster has churned out best seller products like sarees, dhoties, towels, lungis and of course, the best seller chequered shirts, from decade to decade as its history states.
Early 1950s saw this cluster churning out Koorai sarees, Kundanji Dhothies and Kambi / Dhotis Chittai towels as they were in vogue till 1960. During that phase dhotis and towels were the two varieties of handlooms produced leading in to the next decade till 1970 when this cluster entered chequered shirting production also popularly known as Bleeding Madras which found big markets in the U.S.A.
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