11:43 PM
Fashion Fan
This project is sponsored by the Ministry of Rural Development, Government of India and Commissioner, Rural Development, Government of Gujarat aims at promotion of Crafts & Textile Clusters and their distinctive styles for higher value realization. Over 9 million artisans are employed in this unorganized sector in India who has been gradually marginalized due to competitive pressure of dynamically shifting market and globalization. The Cluster Development Initiative of NIFT endeavors both the vision building and capacity building objectives for approximate 2,000 rural artisans of Surendranagar District engaged in Khadi, Single Ikat, Tangaliya, Brass ware and Stoneware through Design Development and Diversification, Skill upgradation training, Innovation, Technological upgradation, Formation of self-help groups for linkages with markets & financial institutions for sustainable income generation.
Objectives of Study
- To study the current state of handloom cluster and SUVAS and the approach it is marketed
- To develop brand image, branding strategies for the organization SUVAS
Research methodology
The methodology adopted for this project is primarily based on Primary research and in depth study of the artisans and the members of SUVAS. Moreover secondary sources of information are also referred to. The primary data is collected by interviewing the artisans in an unstructured manner. The present state of market and its projection in the coming years are taken into consideration. The strategies thus evolved are focusing on long term objective of developing and sustaining the brand in the competitive market of handicrafts.
Posted in: Branding Strategies,Cluster Development Scheme,Cluster Project,Fibre2fashion,Handicraft Market,SUVAS,Textile Cluster
0 comments:
Post a Comment